I have learned that it is far easier to write a speech about good advertising than it is to write a good ad. Collective solutions to problems start with individual human beings and individual efforts. Steep yourself in your subject, work like hell, and love, honor and obey your hunches. Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

It’s also easier than making this website which will be online soon.

Individual human beings are putting their individual efforts into this website which will be online soon.

We are working like hell, and loving, honoring and obeying our hunches while making this website which will be online soon.

Our new, simple, memorable, inviting and fun website will be online soon.